Competitive Intelligence

Every business, new or established, can look inward and make internal
improvements; it can make efforts to develop the skills of its employees or
discover new ways to reduce costs.  It is relatively easier to control and
influence things on the inside.  

The more challenging task is discovering and planning for what is on the
outside.  From start-ups to corporations, business success is dependent
upon the ability to develop 'Competitive Intelligence' in relation to the
external environment.  This includes the ability to:

  • Assess competitor strategies
  • Define competitive landscapes
  • Discover and assess industry trends
  • Target opportunities

Helgeson Business Planning can help your company learn about its
external operating environment by both collecting the data directly from
competitors (when possible) and through secondary sources.  Ultimately,
a better understanding of the external environment leads to better decision-
making - and improved profitability.
Services > Competitive Intelligence